Airbnb Management Siena: How to Enhance Your Property in the City of the Palio
If you are considering opening a Airbnb in Siena or rely on professional management, this article will guide you step by step.
Why is the Airbnb market in Siena so interesting?
Siena is a first-rate historical and cultural destination, a true medieval jewel, declared UNESCO heritage for the exceptional preservation of its historic center.
From Piazza del Campo, famous for its shell shape and for hosting the Palio, the historic horse race held twice a year.
The square overlooks the Palazzo Pubblico, With the Torre del Mangia, which offers a unique panoramic view of the city and the Tuscan hills.
Also not to be missed Siena Cathedral (Cathedral of Santa Maria Assunta), one of the greatest examples of Italian Gothic, with the famous marble floors and the Piccolomini Library.
For those who wish to delve deeper into art, the The Opera del Duomo Museum and the Santa Maria della Scala Complex they tell centuries of history.
Strolling through the narrow streets and cobbled alleys is a true taste of Siena: artisan workshops, wine shops, and picturesque views make the city an unmissable destination in every season.
Furthermore, all of Tuscany shows a constantly growing tourism, driven by an increase in international arrivals.
Airbnb in Siena: the key numbers
Hosts are always looking for concrete data that can influence the decision to rent out a property.
According to market analysis for the period June 2024 / May 2025 (Airbtics data), Siena records:
- average daily rate: approximately €120
- average employment rate: 66%
- average annual revenue: €27.000
These numbers demonstrate a vibrant and profitable market, albeit one characterized by seasonality and local regulatory requirements.
Seasonality: when guests arrive
Demand in Siena is not only seasonal but also features peaks distributed throughout the year.
In addition to the summer months of July and August, May and September are also very busy, thanks to cultural tourism and local events.
In winter, however, demand is concentrated on weekends, holiday periods, and during Christmas markets.
What does this mean for a host?
- Dynamic rates to be adapted with revenue management.
- Beware of last minute bookings in low season and at higher prices on event and holiday days.
- Efficient cleaning and check-in/check-out to maximize rotations during periods of high demand.
Events impacting the Airbnb market in Siena
Siena also attracts significant tourist flows thanks to its traditional and seasonal events. Here are the main ones:
- Palio di Siena (July 2 and August 16)
Italy's most famous horse race, pitting the Contrade against each other in Piazza del Campo. - Chigiana International Festival & Summer Academy (summer)
Classical and contemporary music festival featuring concerts, masterclasses, and internationally renowned artists. - Wine & Siena (January)
A food and wine event dedicated to great Italian wines and typical products. - Siena Awards / International Festival of Visual Arts (Autumn)
An event celebrating photography, art, and creativity, with international exhibitions and displays. - Urban Ecosystem (May)
A festival dedicated to nature and biodiversity, featuring cultural activities and workshops. - Campo Market (December)
Large Christmas market that transforms Piazza del Campo into a medieval village.
Around
- Torrita Blues (Torrita di Siena, summer) – Blues festival with Italian and international artists.
- Orcia Wine Festival (San Quirico d'Orcia, spring) – Event dedicated to the wines of the Val d'Orcia.
- Bravìo delle Botti (Montepulciano, late August) – A challenge between the districts accompanied by historical parades and side events.
The best areas for short-term rentals in Siena
Siena's areas differ greatly in terms of attractiveness and yield:
- Historic Center / Piazza del Campo / Tower
Maximum visibility, premium rates available, and a high number of reviews. Close to the Duomo, museums, and restaurants. - Station Area, Santa Caterina and Porta Romana
Well connected by buses and trains, ideal for those arriving without a car. - Outer residential neighborhoods (San Prospero, Isola d'Arbia, hilly areas)
More spacious properties, suitable for families or groups, with parking available.
The choice of area depends on the target audience: couples and solo travelers will favor the center, while families and groups will seek space and comfort.
Why you need experience managing Airbnb
Siena is attractive but not easy to manage. Here are the main challenges:
- Local rules and obligations: registrations, declarations and specific municipal regulations.
- revenue management: dynamic rates, weekly discounts and minimum stays to be adjusted.
- Guest experience and reviews: impeccable cleanliness, quick responses and flexible check-ins are essential.
- Operational logisticsCleaning, laundry and maintenance require a reliable network.
The CleanBnB Team understands the local market, rate negotiation, and regulatory compliance, and knows how to leverage events to increase average revenue.
What CleanBnB offers with personalized management
Professional and tailored management brings concrete benefits:
- Price and channel optimization
Dynamic pricing based on demand, events, competitors, and occupancy. - Professional Listing and Marketing
Quality photos, SEO-oriented descriptions, targeting foreign markets (up to 79% international guests) and multi-channel management. - Customer care and guest management
Quick responses, easy check-in, complaint handling, and attention to detail that generate 5-star reviews. - Operations and maintenance
Certified cleaning, laundry, periodic checks and emergency response. - Compliance and Administration
Municipal registrations, simplified tax returns, and contract management for temporary rentals.
These elements increase short-term revenue and enhance the property's value in the long term, reducing damages and turnover and improving reviews.
Is it worth opening an Airbnb in Siena?
Yes, if you own a well-located property or are willing to invest in furnishings and services. Data shows that the market is profitable, but profitability depends on the quality of the offering and management skills.
Is it better to self-manage or rely on CleanBnB?
with over 3.000 active properties in more than 100 Italian locations, a team expert in legal and tax regulations and a widespread operational network, CleanBnB reduces errors and maximizes revenue with revenue management best practices.
Relying on CleanBnB means having a solid and competent partner to best promote apartments and vacation homes in Siena and throughout Italy.
