Short-term rentals: CaseOspitali.it joins the CleanBnB Group

"In a challenging and constantly evolving market, teamwork is the essential strategy for continued growth. Together with smaller operators who care about quality, today we are building the future of short-term rentals in Italy."
Francesco Zorgno, CleanBnB SpA
Milan, November 28, 2025 – CleanBnB, the leading Italian operator in the professional management of short-term rentals, announces the acquisition of 100% of the company Case Ospitali Srl and the start of synergic commercial management with the CaseOspitali.it platform, a historic property management operator founded by Silvia Ghezzi and Antonella Brugnola.
CaseOspitali.it is a company specialized in property management services for short-term rentals with a model in line with CleanBnB standards, which manages a portfolio of approximately 60 units located mainly in the city of Milan and its immediate hinterland, for a value of gross booking more than one million euros per year.
The collaboration comes at a crucial stage for the Italian market, characterised by strong evolution: traveller demand remains high and increasingly oriented towards professional standards, while the number of unstructured operators decreases, often penalized by complex regulations, increasing costs and ever-increasing guest expectations.
A more selective and competitive sector is emerging, where only those players capable of adopting efficient industrial models and processes are able to grow. CleanBnB anticipated this trend by investing in a widespread presence across the country and a highly professional organization capable of managing large volumes of stays. This is the context for the partnership with CaseOspitali.it, which includes Silvia Ghezzi and Antonella Brugnola's support in the commercial development of CleanBnB in Italy and the company's management of the CaseOspitali.it portfolio.
The strategic integration was completed through the acquisition by CleanBnB SpA of 100% of the share capital of the company Case Ospitali Srl
CleanBnB's vision for the future of the industry
"This operation confirms a growth path that we have been pursuing consistently since the birth of our company" – he states Francesco Zorgno, CEO and co-founder of CleanBnB SpA. "The industry is changing rapidly: guests demand professional services, timely assistance, and high standards, while owners demand transparency, profitability, and simplicity. For many small property managers, it's becoming difficult to independently sustain the investments needed to remain competitive. For this reason, teaming up with a structured operator like CleanBnB is no longer just an opportunity, but a fundamental choice for continued growth." Zorgno also clarifies that the decline in operators doesn't correspond to a decline in demand: "Tourism remains robust. Only those operators who have failed to adapt to the new level of complexity are shrinking. The market is selecting those who have invested in technology, quality, and structured processes. We want to support operators who are rooted in their local area but require more advanced tools to address the sector's new needs."
The strategic choice of CaseOspitali.it
For Silvia Ghezzi, joining CleanBnB represents a natural evolution in the company's journey: CaseOspitali.it was founded and grew with a strong connection to the local area and a thoughtful, human approach to hospitality. In recent years, however, the sector has become more complex: guests expect impeccable service, technology has become central, and regulatory compliance requires ever greater precision. Joining CleanBnB means we can offer our hosts a more robust and modern level of service, without sacrificing the care that has always distinguished us. Antonella Brugnola also emphasizes the importance of the company's operational infrastructure: "The ability to access an efficient organization, equipped with advanced technological tools and a structure capable of handling large volumes of stays allows us to make a significant leap in quality. It's a partnership that combines complementary skills and looks to the future with a shared vision."
An integrated model for a more competitive market
With this operation CleanBnB strengthens its role and proposes itself as catalyst e Partner for local operators who want to integrate their knowledge of the territory with the organization and technology of a national player. With over 3.000 properties managed in more than 100 Italian locationsCleanBnB continues to consolidate its leadership by focusing on efficiency, quality, and a scalable operating model. The partnership with CaseOspitali.it represents a stepping stone to a broader project aimed at building a collaborative ecosystem in which local businesses and established operators combine their expertise to offer travelers a more reliable and competitive hospitality experience. CleanBnB reaffirms its commitment to supporting local operators, enhancing the quality of its offerings, and guiding the evolution of the sector towards professional and sustainable models.
Website: cleanbnb.net
About CleanBnB
On July 24, 2019, CleanBnB began trading on Euronext Growth Milan (EGM) [CBB.MI]. The company boasts a direct presence in over 100 locations across Italy and manages short- and medium-term rental properties on behalf of thousands of owners who trust the CleanBnB brand. The company was founded as a project developed within SeedMoney, an incubator for highly innovative startups. Established as an innovative startup in Milan in early 2016, in June of that year, thanks to the success of one of the first equity crowdfunding campaigns in Italy, it began expanding its services to all major cities in Italy, establishing itself within a few months as the most widespread national operator in the short-term rental sector. In March 2018, CleanBnB successfully closed its second equity crowdfunding campaign, one of the best ever in Italy. Following its listing on Euronext Growth in July 2019, CleanBnB became the Italian leader in the property management sector.
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