Short-term rentals and Coronavirus: analysis of the situation and looking ahead

Dear Hosts,

the Coronavirus emergency now affects not only all of Italy, but the whole world and the watchword is faithfully comply with the indications of government decrees and collaborate.

CleanBnB is managing the general health emergency situation linked to the CoViD-19 epidemic with the utmost attention.

Our company has immediately put into practice all the measures ordered by the competent bodies against the spread of the virus, both in terms of property management and relations with guests.

All our staff and our resources are fully operational, with the utmost commitment, and in concert with the authorities, for the management of the emergency.

We are aware that, also in consideration of the recent provisions of the law (Prime Ministerial Decree of 08.03.2020 and subsequent), there is a consistent reduction in the flow of guests compared to the seasonal averages. Even if it is a situation beyond the control of our society, we still have it reset our booking policies to reactivate the usual flow of stays as soon as possible, also focusing on those of longer duration, capable of attracting new categories of visitors.

However, our staff is taking advantage of this forced low season to complete a series of maintenance works, for the preparation and development of the properties. Our goal is to be ready, with the properties in full working order, for when the emergency has passed and the visitor flows will reactivate, hopefully as soon as possible.

In fact, the forecasts also based on the analysis of other previous epidemiological phenomena lead us to affirm with certainty that the measures in place are the best weapons to eradicate the virus: simple and responsible behavior within everyone's reach. It is therefore a matter of demonstrating endurance and patience.

Our Team is in constant contact with the main OTAs, such as Booking ed Airbnb, and the opinion is unanimous that, once the health crisis has been overcome and the necessary normality has been rediscovered, tourism will once again be one of the engines of our country, recording significant numbers. Once the emergency is over, it is estimated, first of all, a strong upswing in travel nationwide, followed by flow of guests arriving from abroad.

We are living in a moment that we should consider as a prolonged and forced low season: working in over 50 different locations in Italy, CleanBnB he is well aware that there are marked differences between one location and another. This year the seasonality of tourism will be anomalous: for some localities this was the period of the year in which the most important flows were expected, in others the high season still occurs in the following months.

However, the hypothesized scenarios allow us to foresee that it will be possible to recover the flows by reabsorbing the lost revenues.

It is obviously not yet possible to determine with certainty the duration of the phenomenon and its repercussions, but we have one certain fact: all the most important events, in all the cities of Italy, have not been canceled but only rescheduled.

These will be some of the transits that will reactivate first for short-term rentals.

People don't travel just for pleasure, Italians also travel a lot for necessity and business.

Never like right now can short-term rentals be a useful solution for those who work in smart working or for those who have approached relatives but have independent housing needs for medium-term needs.

The pace of growth, also driven by a new and more intense desire to move, will bring back the numbers we were used to, if not higher.

The complexity of the moment is pushing property owners and operators in the sector to a great test of maturity: that of learning to look beyond the contingency, to be ready, as soon as the market restarts, to intercept and recover all the flows.

We need to know how to face and also seize the opportunities of difficult moments, looking a little forward.

Never as in this moment do we believe that it is necessary for owners to rely on a professional operator to intercept the restart of the market as much as possible.

We count on your collaboration and trust to manage the complexity of the moment in the best possible way and be ready to intelligently seize the opportunities that arise.

Team CleanBnB