Short-Term Rentals in Milan: Milan isn't just Italy's most productive city.: it is one of the most profitable short-term rental markets in Europe.

Average ADR above 150 euros per night, an occupancy rate structurally above 60%, a demand that never stops because it does not depend on a single season but on a busy calendar of international events that distributes peaks throughout the year.

If you have one apartment in Milan and you're not renting it out short-term, or managing it yourself without professional optimization, you're leaving a significant portion of its potential on the table.

CleanBnB has been managing apartments in Milan for 10 years: we take care of everything, from photography to paperwork, from dynamic pricing to cleaning, from check-ins to monthly statements.

You cash in. No surprises.

 

• Average ADR per night 2026: €153
• Average annual occupancy: 64%
• Average annual gross income: €35.594

Source: GuestFavorites / AirDNA 2026 — Average market ADR and occupancy for all active listings in Milan. The top 25% of properties exceed €35.598 gross annual income; the top 10% reach €57.421.

 

Do you want to meet our City Manager in Milan who can lead you right now into the world of short-term rentals of CleanBnB? Watch the video!

 

Short-term rentals in Milan: why it's one of Italy's best markets 

Il Milan's structural advantage compared to most Italian cities there is one: the demand is constant and distributed throughout the yearThere is not just one tourist season.

There's a permanent calendar of eventswhich generates peaks in demand every month, from different targets - tourists, international buyers, trade fair visitors, traveling professionals, participants in conventions and conferences.

This results in an average annual occupancy of 64%, the highest among the large Italian cities, superior to Rome (70% but with more marked seasonality), and with an ADR that reflects the purchasing power of the business and design public that the city attracts.

 

Milan's short-term rental market numbers for 2026

 

• Average ADR: €153/night (source: AirDNA/GuestFavorites 2026)

• Average annual occupancy: 64% — equal to approximately 233 nights booked out of 365

• Average gross earnings: €35.594 for property

• Top 25% of properties: over €35.598/year gross

• Top 10% of propertiesà (optimized management): up to €57.421/year gross

• Active listings on Airbnb: approximately 20.000 — of which only 6.000-7.000 are managed on a stable and continuous basis

Demand grows faster than professionally managed supply

2026: An exceptional year for the Milan market

Il 2026 is an extraordinary year for the Milanese real estate market..

Le Winter Olympics Milan-Cortina 2026 (February-March) bring an additional flow of athletes, delegations, media and international spectators that adds to the already busy calendar.

Forecasts indicate a rental growth of +5-8% on an annual basis, the highest in recent years according to analyses by Immobiliare.it in collaboration with ASPESI and Intesa Sanpaolo.

To this is added the Salone del Mobile 2026 (21-26 April, 64th edition), which with the return of EuroCucina and the International Bathroom Exhibition brings demand for housing higher than 2025 — the year in which Design Week has already tripled the average rates of short-term rental apartments.

 

Milan's events calendar: why there's no low season

A well-managed apartment in Milan has no real low season.

Every month of the calendar door at least one event of international significance which increases demand for housing. Here's the complete schedule with the estimated impact on short-term rental demand:

 

• January

Main Event: Men's Fashion Week / Artisan at the Fair
Impact on short-term rental demand: High: International fashion buyers, +30-50% ADR in central areas

 

• February

Main Event: Milan-Cortina 2026 Olympics / MICAM-Mipel
Impact on short-term rental demand: Very high (Olympic year): delegations, media, athletes. Historic peak

 

• March

Main Event: Olympics (end) / BIT / Museocity
Impact on short-term rental demand: High: continuation of Olympic flow + tour operators

 

• April

Main Event: Salone del Mobile + Fuorisalone (April 21-26)
Impact on short-term rental demand: Maximum: ADR tripled, occupancy 95-100%, two-room apartment from €3.000-8.000 per week

 

• May

Main Event: TUTTOFOOD / Piano City
Impact on short-term rental demand: Medium-high: food & beverage operators, event audiences

 

• June

Main Event: Pride / Summer Festival / Corporate Events
Impact on short-term rental demand: Media: leisure tourism + pre-summer business travel

 

• July

Main Event: The Milanesiana / Sforza Summer
Impact on short-term rental demand: Media: cultural tourism, short stays

 

• August

Main Event: Relative low season
Impact on short-term rental demand: Low-medium: decrease in residents, international transit tourism

 

• September

Main Event: Women's Fashion Week (top ADR of the semester)
Impact on short-term rental demand: Alta: Fashion Week among the most profitable of the year

 

• October

Main Event: Milan Wine Week / BookCity / Digital Week
Impact on short-term rental demand: Medium-high: premium audience, intense business travel

 

• November

Main Event: EICMA / JazzMi
Impact on short-term rental demand: High: EICMA attracts 450.000 visitors, significant demand for accommodation

 

• December

Main Event: Christmas / Oh Bej! Oh Bej! / New Year's Eve

Impact on short-term rental demand: High: Christmas tourism, last-minute peak for New Year's EveAn owner with a centrally located apartment can take advantage of at least 8-9 months of high/medium demand each year. August is the weakest month, but it's not absent.

 

How much does an apartment in Milan earn with CleanBnB management?

The proceeds of a short-term rental apartment in Milan it depends on three variables main: the area, the type and quality of management.

CleanBnB addresses all three: it optimizes pricing based on real demand, maximizes occupancy through multi-OTA distribution, and guarantees listing quality, which directly impacts conversion rates and ADR.

The following data is based on a combination of the 2026 real market (AirDNA) and CleanBnB management metrics. The net owner already nets the CleanBnB commission (full service, all-inclusive, zero fixed costs).

 

• Studio flat — central area

Average annual ADR: €110-130/night
Occupancy: 66%
Gross income/year: € 26.500 31.400-
Net owner/year: € 13.800 16.300-

 

• Two-room apartment — central area

Average annual ADR: €135-160/night
Occupancy: 70%
Gross income/year: € 34.500 40.900-
Net owner/year: € 17.900 21.300-

 

• Two-room apartment — semi-central area

Average annual ADR: €100-130/night
Occupancy: 65%
Gross income/year: € 23.700 30.800-
Net owner/year: € 12.300 16.000-

 

• Three-room apartment — central area

Average annual ADR: €175-220/night
Occupancy: 68%
Gross income/year: € 43.400 54.600-
Net owner/year: € 22.600 28.400-

 

• Two-room apartment — Brera/Quadrilatero

Average annual ADR: €160-200/night
Occupancy: 72%
Gross income/year: € 42.000 52.600-
Net owner/year: € 21.800 27.400-

The values ​​are estimates based on 2026 market data (AirDNA, GuestFavorites) for professionally managed apartments. The owner's net price already includes the CleanBnB fee (full-service package). It does not include any extraordinary maintenance or property upgrade costs.

 

The Salone del Mobile: a week that's worth a month

On an annual basis, the week of the Salone del Mobile 2026 (21-26 April) alone is worth an entire month's revenue.

A two-room apartment in the Garibaldi or Brera areas can generate €3.000-5.000 in gross revenue in those 6 days, with ADRs ranging from €375 to €900 per night.

This is the kind of peak that professional management with optimized dynamic pricing takes full advantage of and that a fixed price leaves largely on the table.

 

The areas with the greatest potential for short-term rentals in Milan

Not all areas of Milan perform equally wellThe spread between a peak area and a peripheral area can reach 60-70% in annual ADR. Here are the areas with the greatest potential, along with the characteristics that drive specific demand for each.

 

Brera and the Fashion Quadrilateral

The city's most profitable hub. Brera combines premium tourist demand with that of the Design Week and Fashion Week.

The Quadrilatero achieves some of the highest rents in Europe during events: over €8.000 per week for a two-room apartment during the show. Average annual ADR: €160-200/night.

 

Garibaldi, Porta Nuova and Isola

The most dynamic area of ​​the new city, with a recognisable skyline, excellent services and very strong business demand.

Porta Nuova is home to the headquarters of multinationals such as UniCredit, Microsoft, and Samsung: business travel demand is structural, not seasonal.

During the show, Isola recorded the highest percentage price increases. Average annual ADR: €130-160/night.

 

Tortona and Navigli

Tortona is the Fuorisalone district: during Design Week it is one of the most sought-after neighborhoods internationally.

The Navigli are attractive all year round lifestyle tourism and couple stays. Constant and growing demand. Average annual ADR: €110-145/night.

 

Porta Venezia and Porta Romana

Two neighborhoods with strong local and tourist demand, excellent transport connections and prices still competitive compared to the center.

Attractive returns on apartments, even non-luxury ones, with high occupancy thanks to distributed demand. Average annual ADR: €100-130/night.

 

CityLife and Sempione

The area attracts business question Due to its proximity to the exhibition center and the CityLife corporate headquarters, demand for EICMA in November was very high. Average annual ADR: €95-120/night.

 

Rho Fiera area / hinterland

Often underestimated: during the Furniture expoRho has seen price increases of 289% above average—more than any other central area—because the fair is here. An apartment in the fairgrounds is highly valued during the event and can perform well even during the low season, targeting businesses. Average annual ADR: €80-110/night.

 

What CleanBnB does for your apartment in Milan: the complete service

CleanBnB is a property manager specializing in short-term rentals, with a dedicated local team in Milan for 10 years.

The service is designed for owners who want the economic benefits short-term rentals without the operational and bureaucratic complexity of independent management. Zero fixed costs, zero setup costsWe only work on commission based on the revenue actually generated.

 

• Professional Listing

What it includes: Professional photos, SEO-optimized description for OTAs, listing in Italian and English on all channels

 

• Dynamic pricing

What it includes: An algorithm that updates rates daily based on demand, local events, market occupancy, and competitor prices. Specialized management for peak periods (Salone del Mobile, Fashion Week, EICMA, Olympics).

 

• Multi-OTA distribution

What it includes: Listings on Airbnb, Booking.com, Expedia, VRBO, and GuestHost.house (CleanBnB direct channel, zero OTA commissions). Calendars synchronized with channel manager.

 

• 24/7 booking management

What it includes: Messages are responded to within 1 hour, booking confirmations are confirmed, and special requests and changes are handled. Response rate >95% guaranteed.

 

• Digital self check-in

What it includes: Fully digital check-in system: automatic instructions, smart access. Zero coordination for the owner, zero waiting for the guest.

 

• Professional cleaning

What it includes: Qualified cleaning team after every check-out. Professional linens, welcome kit, and systematic quality control.

 

• Complete bureaucratic management

What it includes: CIN (National Identification Code), Alloggiatiweb (State Police) communications, tourist tax collection and payment, SUAP, flat-rate tax as a withholding tax

 

• Insurance coverage

What it includes: Property damage, third-party liability, and theft insurance are included.

 

• Transparent monthly statement

What it includes: Monthly report detailing each booking, gross revenue, OTA commissions, and owner's net income. Timely payment of revenue.

 

• Local Revenue Manager in Milan

What it includes: Dedicated CleanBnB representative who knows the Milanese market, events, local regulations and monitors the performance of your property

 

• Home staging on request

What it includes: Initial setup consultancy to maximize the perceived value of the apartment and the achievable ADR. The CleanBnB model in 3 principles.

1. Zero fixed costs, zero setup costsCleanBnB only works on a commission basis based on the actual revenue generated (percentage of revenue, full-service package). If your apartment doesn't earn money, CleanBnB doesn't.

2. Only to successOur interests are completely aligned with yours. Every apartment we manage is a direct incentive to maximize revenue.

3. Complete management without worriesFrom the first photo to the final paperwork, everything goes through CleanBnB. You receive the monthly statement and payment.

 

Short-term rental regulations in Milan in 2026: what you need to know before starting

The regulatory framework for short-term rentals in Italy has been consolidated over the last two years, introducing a series of requirements that independent hosts must be aware of and comply with.

CleanBnB handles all the formalities listed below on behalf of the owner.

Compliance What it entails

 

CIN — National Identification Code 

Mandatory from September 2024. It must be requested on the Ministry of Tourism portal, displayed on the online listing and at the apartment entrance. OTAs may block listings without a CIN. Fines up to €8.000.

 

Dry coupon       

21% on the first short-term rental property; 26% from the second property onward (starting in 2024). CleanBnB acts as a withholding agent.

 

Communication Accomodationweb

You are required to provide the details of each guest to the Police Headquarters within 24 hours of arrival.

Fines of up to €1.000 for each omission

Milan charges a tourist tax to guests. The property manager is responsible for collecting and remitting the tax to the Municipality.

 

SUAP / business opening  

In some cases, a Certified Notification of Commencement of Activity to the Municipality is required.

CleanBnB handles the process

 

VAT number required from the 3rd property.

Starting in 2026, the tax will be applied to the third short-term rental apartment (reduced from 5 to 3). After the third property, the activity is considered entrepreneurial.

The legislation is updated frequently: The CleanBnB team monitors every change and updates the management of the properties in the portfolio without the owner having to worry about it.

 

Short-Term Rentals vs. Traditional Rentals in Milan in 2026: A Comparison

The question every Milanese homeowner asks has a clearer answer today than at any other time in recent memory.

Il traditional market of long-term rentals in Milan is under pressure increasing regulations (agreed coupon, controlled rents in some areas) while the short-term market has reached historic highs in ADR and occupancy in 2026.

 

• Traditional rental

Net annual income: €13.200

Risk of default: Present

Commitment: Low

Flexibility: None for 4+ years

Costs: Low

Bureaucracy: Simple

Event Peaks: Impossible

 

• Do-it-yourself short-term rental

Net annual income: €13.800

Risk of default: None

Commitment: High (72 hours/month high season)

Flexibility: High

Costs: Variable, often hidden

Bureaucracy: Complex and growing

Event Peaks: Partial

 

• CleanBnB short-term rental

Net annual income: €18.500

Risk of default: None

Commitment: Zero

Flexibility: High (block dates)

Costs: Zero

Bureaucracy: Delegated

Event Peaks: Maximized

Source: CleanBnB market data 2026, internal processing. CleanBnB net, already net of the full-service commission.

 

The gap between traditional rent (€13.200 net) and short-term rentals with professional management (€18.500 net) on a central two-room apartment in Milan is worth +€5.300 net per year more for the owner, without any additional management commitment compared to traditional rent, thanks to the full delegation to CleanBnB.

 

Frequently asked questions about short-term rental management in Milan

 

How much does an Airbnb host in Milan earn on average in 2026?

THEaverage gross annual income it's about €35.594 for all active properties, but the distribution is broad: the top 25% exceeds €35.598 and the top 10% reaches €57.421.

The difference between the average and the top is almost entirely explained by the quality of management: dynamic pricing, optimized listing, multi-OTA, professional review management.

With CleanBnB, the goal is to place each apartment in the upper band of the market for its area and type.

 

Can I start with CleanBnB even if my apartment isn't on Airbnb yet?

Yes, in fact it's the ideal situation.CleanBnB handles the complete onboarding process from scratch: platform account creation, CIN, professional photography, home staging if needed, multilingual listing, and pricing configuration. No previous experience with short-term rental platforms is required.

 

Can I use my apartment for personal use?

Yes. You can ask us to block the calendar when you need the property.

The calendar automatically syncs across all channels, and those dates are never displayed to guests.

The calendar automatically syncs across all channels, and those dates are never offered to guests. The apartment remains yours: CleanBnB only manages the periods you choose to allocate for rentals.

 

How does payment to the owner work?

Every month you receive a detailed report with all bookings for the period, the gross revenue for each, the OTA commissions and the CleanBnB commission, and the net amount due to you. Payment is made promptly.

No surprises, no hidden voices.

 

How much does CleanBnB charge for management in Milan?

CleanBnB applies a commission on the revenue generated For the complete full-service package: professional listing, dynamic pricing, multi-OTA, GuestHost, digital check-in, cleaning, linens, complete bureaucratic management, insurance coverage, monthly statement.

Zero fixed costs, zero activation costsIf your apartment doesn't make money, CleanBnB doesn't make money.

 

How long does it take from agreement to first booking?

For a ready-to-live-in apartment, the standard onboarding process (inspection, photography, listing, activation on all OTAs) takes approximately 5-7 business days.

For owners who wish to be online for specific events (Salone del Mobile, Fashion Week, EICMA), CleanBnB activates an accelerated procedure that further reduces the time.

 

What happens in case of damage caused by guests?

CleanBnB includes in the service a property damage insurance coverage, third-party liability, and theft of contents. In the event of damage, the CleanBnB team manages the reporting and reimbursement process. The owner does not have to deal directly with OTA platforms or insurance companies.

 

Does CleanBnB also manage apartments in the outskirts or hinterland of Milan?

Yes. CleanBnB is active throughout the Milan metropolitan area., including areas like Rho (particularly attractive due to its proximity to the Fiera), Sesto San Giovanni, Monza, and other surrounding areas with good public transportation connections. The local Property Manager evaluates the potential of each property in its specific location.

 

Page updated March 2026 — market data: AirDNA, GuestFavorites, Airbtics, Centro Studi Abitare Co., Immobiliare.it/ASPESI, Aigab/Corriere della Sera.

Find out what your earning opportunities are with CleanBnB:

CleanBnB short term rentals Milan: contact us

email: milano@cleanbnb.it

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