Relaunch of tourism in Italy: the government push on cities of art and holiday destinations

Tourism is a crucial sector for the Italian economy, a sector which in the pre-Covid era was worth 13% of GDP and which it is today at the center of recovery policies that aim to improve the fortunes of the country.

"Italy thrives on tourism, we are once again ready to host the world"

These are the words with which Prime Minister Mario Draghi emphasized the need to relaunch tourism in Italy at the press conference on May 4, at the end of the G20 ministerial meeting on Tourism.

The creation of a single dicastery with a portfolio dedicated to tourism represents a decisive manifestation of the concrete commitment of the Government to support a sector that could lead to the relaunch of many other productive sectors.

The art. 6, Legislative Decree 22/2021, reads: the new ministry will have the task of taking care of: «the planning, coordination and promotion of national tourism policies, relations with the Regions and development projects in the tourism sector, relations with the European Union and international of tourism and relations with trade associations and tourist businesses and with consumer associations».

The revitalization and promotion of tourist destinations and cities of art it cannot ignore the enhancement of territorial landscape and naturalistic aspects and cultural, artistic, historical and food and wine excellences of the Belpaese.

The travel segment, after fourteen months of the pandemic, is very ready to unleash its potential.

He will be able to do this effectively thanks to teamwork involving the various parties involved.

The resources of Recovery Fund, currently equal to 8 billion for the Culture and Tourism sectorscan thus be used efficiently.

Relaunch of tourism in Italy: proximity tourism and short-term rentals

According to a survey conducted by Booking, seven out of ten Italians say they are ready to get back on the road.

Proximity tourism will still play an important role as will apartment tourism.

The possibility of reaching tourist destinations by one's own means and of staying in environments where maximum privacy is guaranteed will guide the holiday choices of the majority of compatriots.

An increasingly sustainable and responsible tourism that will see the relaunch of pleasant places and medieval villages, but not only.

This summer will also see the relaunch of tourism in the cities of art

The reopening of museums, archaeological parks, art galleries, monumental complexes in compliance with the safety protocols, in the regions in the yellow zone, it will relaunch the cultural weekends out of town as early as the next few weeks.

Venice, Rome, Naples, Milan, Florence, Genoa, Bologna, Parma and Ferrara and many other locations are ready to restart momentum.

Exhibitions and museums open to the public with reservations required at the weekend and recommended during the weekdays, will be a great attraction.

Short-term rentals therefore once again find themselves playing a fundamental role in the recovery of tourism in Italy.

A way to stay, the one in apartments and holiday homes, which in these delicate months of the pandemic has been perceived as safer and more comfortable.

Travelers have opted for this choice also thanks to the ability of professional managers to know how to adapt to the contingent situation.

Dynamic rates, flexible cancellations and self check-in are now available in almost every short-term rental solution.

So this is a moment beneficial to second home owners unused to make them income.
Hosts will thus be able to participate in the relaunch of a sector in crisis and the entire economy of the country.

This will be possible in compliance with current regulations and in total safety, also thanks to the professionalism of specialized companies such as CleanBnB who take care of every phase of the management of short-term rental apartments.
Relaunch of the travel and foreign tourism sector.

Tourism in Italy from abroad: green passes and first EU bookings

“It's time to revive the tourism industry and restart border friendships safely”

With these words the president of the European Commission, Ursula Von der Leyen, proposes to welcoming vaccinated visitors again and those who will be in possession of the greenpass, among the various countries of the Union.

The vaccination campaign against Covid that continues unabated throughout Europewill also relaunch foreign tourism in Italy.

The first booking requests from abroad are already arriving for short stays, of a week or even two, in our country.

Compared to last summer, in which Italy was perceived as the most affected by the first wave of Covid-19, this year we are among the best organized countries in managing the pandemic.

The favorable climate, the drop in infections and the consecutive easing of containment measures will favor travel to Italy.

Holidays in Italy and smart working

But theItaly participates in a match at the "engagement" in which she will have to be prepared, carrying out the vaccination campaign even more quickly and putting initiatives in place .

As in other European countries, our country could also propose smartworker-friendly holidays.

Holiday working, i.e. the promotion of tourism in the apartment of EU citizens who are carrying out their work from home, would contribute to the revitalization of the sector.

Foreign smart workers could continue their duties in safe, comfortable apartments equipped with wifi, enjoying our many tourist attractions during their free time.

Despite the crisis, therefore, tourism in Italy has already started to recover thanks to the resilience and sense of responsibility of all operators in the sector.