CleanBnB: reinventing short-term rentals after the COVID-19 emergency

The observance of the lockdown for the containment of COVID-19 by citizens and entrepreneurs it has had repercussions on the tourism sector which is unfortunately experiencing a phase of crisis.

The Coronavirus emergency has also affected the short-term rental sector: the tourist flows that would have been registered in this period are in fact at a standstill but the short-term rental sector does not stand by and watch. Every crisis brings with it great changes and it is necessary to be equipped to grasp the positive aspects as well.

CleanBnB is among the main ones property manager in our country, the only operator in the sector quoted on the stock exchange (AIM Italia, Milan) and in the days immediately following the outbreak of the epidemic, it used the utmost caution in order to manage certain contingent situations responsibly.

First it was made sure to secure personnel, facilities and customers to protect and protect everyone's health.

But we quickly realized that more needed to be done. In moments of national crisis it is a must for those who have the possibilities and tools to offer support through their own organization and their own know how.

CleanBnB it immediately activated so that I could be of support to operators in the tourism sector who are suffering the greatest setback.

The problem highlighted is the lack of liquidity attributable to the blocking of bookings in the short term. Fixed costs, rents, tax deadlines, personnel expenses they are relevant contingencies to which an effective and timely solution must be found.

It is a complex moment and CleanBnB she strove for offer concrete help Tourism PMI which must also be supported through the transposition and presentation of their requests to the competent bodies so that they can find concrete solutions.

Has been started a partnership program aimed at providing continuous updates on the legislation and on the forms of support for businesses implemented by the Cura Italia Decree and give you constant updates. An attempt has been made, in a certain sense, to extend the concept of team, so felt in CleanBnB, to all those who need to receive support.

A system was also started free advice on reorganization aspects of companies, in favor of those who intend to look for solutions to remedy their critical issues at this time.

No one should be left alone, e investments and skills gained in the tourism sector must not be lost, but they can flow into a more far-reaching growth project. Unity is strength and creates value.

It's time to look to the future of short-term rentals in Italy.

Knowing how to evaluate recovery times is also part of a company's sense of responsibility.

In the immediate future, some non-hotel solutions have been transformed into longer leases: this to meet the new needs of users. Think of workers or families in fiduciary isolation, to those who have returned to their places of origin or to those who need new spaces to operate in smart working. CleanBnB reaches out both to traditional workers and professionals who find themselves working at home for the first time and need independent spaces, however, both to digital nomads, a rapidly growing segment of professionals already accustomed to smart working.

Also, through the initiative #StayAtOurHome, shared with other important property managers, CleanBnB has lent a hand to healthcare personnel engaged on the front line of the crisis. Managed apartments were made available to accommodate those who, having come to the aid of healthcare facilities in difficulty, found themselves in a position to look for accommodation.

That of the extension of leases it is a requirement functional for emergencies, which sees short stays lasting for a few weeks and only in some cases for a few months.

On the recovery front the sector will have a gradual recovery.

At first, foreign tourism will be replaced by Italian tourism.

Not only will families look for safe places in which to spend the desired moments of leisure and vacation, but also those who travel for work will prefer to stay in contexts capable of instilling a greater sense of security.

This represents an intrinsic value to short-term leases.

It is also hypothesized that the most requested accommodation solutions will be those with more space available. Houses with several bedrooms and those with outdoor spaces to enjoy in serenity will undoubtedly be the most sought-after, as will those located in areas of the country less affected by the emergency.

Regarding the rates, as always the market will establish them and as always CleanBnB will adapt them with reference to the geography of the flows.

Everything will be reorganized by always looking beyond, waiting for that foreign tourism to which we are accustomed and which, also according to what emerges from the very first forecast data of the main OTAs, with which CleanBnB is in constant contact, can't wait to embrace our wonderful Italy.

Italy is a country today at a standstill, but, behind the scenes, very active with creativity and method, in preparing effective solutions to overcome this delicate phase, from all points of view. Ready to restart.