Sustainable tourism: short-term rentals as a model of environmental sustainability and new opportunities for owners
Sustainable tourism is now considered a model towards which to aim to ensure that the necessary recovery of the hospitality sector take place in a manner compatible with the new ecological awareness.
In recent times, in fact, the debate on the development of forms of tourism deemed sustainable that would be able to give new impetus to the whole sector has become more lively.
The owners of vacant houses could find themselves to be among the new protagonists of this significant restart.
Hospitality from private individuals is a candidate to be the new sustainable tourism 3.0
What is meant by the term sustainable tourism?
It is a must for anyone who approaches the subject to report the definition ofWorld Tourism Organization according to which it is a
“Tourism capable of meeting the needs of today's tourists and host regions while anticipating and increasing opportunities for the future.
All resources should be managed in such a way that economic, social and aesthetic needs can be met while maintaining theintegrity culture, essential ecological processes, biological diversity, life systems of the area in question.
Sustainable tourism products are the ones that act in harmony with the environment, the community and local cultures, so that they are the beneficiaries and not the victims of tourism development.”
Sustainable tourism is therefore informed tourism looking to the future with the necessary awareness e it does not distort the environment and the appearance of the cities and tourist locations.
Today, in the post-COVID-19 era, the meaning of sustainable tourism has taken on new important connotations.
The pandemic has profoundly changed the behavior of travellers.
In some quarters it was believed that this crisis can be an opportunity to travel more sustainably.
Sustainable tourism and short-term rentals
How does it conjugate sustainable tourism with short-term rentals and how i property owners unleased can take advantage of this new and more heartfelt need?
If we look at what happened in the aftermath of last year's generalized lockdown, we immediately understand how much the short rentals have been ready to intercept tourist flows.
The owners were ready to welcome Italians and foreigners in full compliance with the new sanitation and safety rules.
That's why short-term rentals can fit in a travel model considered sustainable
- Tourism of Italians in Italy
The restrictions introduced due to the pandemic have encouraged Italian tourism in Italy.
The environment has certainly benefited from the so-called proximity tourism.
The stays in the tourist resorts of the Belpaese were also possible thanks to this the availability of apartments and holiday homes made available by private individuals.
- Security guarantee
Sustainable tourism is today the one most capable of guaranteeing security and privacy.
The demand for short-term rental apartments and holiday homes is destined to grow exponentially because they are able to inspire a greater sense of hygiene and guarantee effective distancing.
- Tourism in the cities of art and medieval villages
Long-haul travel will be deemed less safe for a long time to come.
This will help the tourism in the cities of art, in the ancient villages and in rural ones.
The contribution that short-term rental houses can make to the relaunch of sustainable, intelligent, smart and safe tourism is fundamental.
Furthermore, rural areas are also the least served by traditional accommodation.
- The quality of the welcome and the valorisation of green paths
The contribution provided by the hosts and the experiences they can offer to guests will promote economic development aware.
Virtuous phenomena can be triggered within local communities, redesigning sustainable tourism, authentic hospitality and a rediscovery of the local.
- Tax incentives for restructuring and sustainable development
The tax incentives for the renovation allowed the owners to recover part of the real estate assets to be placed on the short-term rental circuit.
The new renovations will preserve the real estate assets of art City, without the need for further overbuilding but in full compliance with the most advanced eco-sustainability criteria.
The contribution of hosts in the new process of sustainable development
Hosts who have shown resilience by knowing how to wait for the end of a crisis that unfortunately has affected all sectors of the economy and the new owners who with great foresight will decide to approach the world of short-term rentals, will be able to combine the need for security with respect for the environment by being an active part of a new sustainable development focused on the valorisation of the territories.
