Rome tourist rental: how and why to start a short-term rental in the capital

Rome tourist rental is an increasingly widespread type of rental.

In recent years, many traditional leases in the capital have been converted into short-term rentals.

We are talking about the so-called tourist leases, those contracts entered into between private individuals concerning lodgings for exclusive tourist reasons.

A house rented for tourism purposes is therefore a house rented under the short-term lease method.

For the purpose of clarity, we recall that for short leases we mean: "lease agreements for residential properties for a duration not exceeding 30 days, including those which provide for the provision of linen supply and room cleaning services, stipulated by natural persons, outside the exercise of enterprise, or of art and profession" (DL 50/2017)

This type of temporary lease therefore has a so-called voluptuous purpose. It can be a visit to the city for pleasure, rest, leisure or even work or necessity.

A weekend of pure beauty in a unique city of art like Rome, but also a short business stay in the capital which is home to ministries and important public offices. Assistance to a sick relative in a Roman hospital, a brief stop in the city for a public competition.

There are really many reasons that bring thousands of visitors to Rome every day, and who are looking for low-cost, comfortable and at the same time essential accommodation.

What has been defined as hit and run tourism could also be included in the positive sense of tourism smart, dynamic, and open to new forms of  stay based on home sharing.

There are many reasons that have led the owners of Roman houses to optimize their income, deciding to change the destination of their homes.

Without going into the merits of personal problems that afflict owners of houses rented with the so-called 4+4 formula every day, we point out the aspects favorable to conversion from a mere point of view of tourist expansion and modernization of stay formulas.

Certainly among the advantages of short term rentals Rome the natural vocation of the city for tourism and the growing demand for tourist rentals not only in the center of the city but also in the geographical areas of the capital hit by a new tourist flow, young, cultured and international, must be considered.

Rome is the Eternal City, unique in the world for its history, art and beauty, capable of surprising and fascinating like no other city can.

Rome Caput Mundi, capital not only of Italy but in a broader sense of all Western civilization.

A real open-air museum, where you can get lost in the crowd under a blue sky and a light that cuts through the streets and indicates new itineraries.

A city that could have rested on its millenary history and which instead has found new routes that fascinate tourists today.

Contemporary art joins classical art and finds its home at MAXXI, the first national museum entirely dedicated to the arts of the XNUMXst century.

The National Gallery of Modern and Contemporary Art houses the most complete collection dedicated to Italian and foreign art from the XNUMXth century to today.

There are unusual and fascinating places such as the Coppedè district, which rises between the Salaria and the Nomentana, and which offers the visitor unusual landscapes, villas and apartments with a singular and fairytale design that project the visitor into a truly unconventional Rome.

We also point out the little London that rises in the Flaminio district. A road out of time close to Viale del Vignola and Via Flaminia that will surprise you making you feel elsewhere. Neat and colorful houses stand in the way of the classic paving with cobblestones, creating an eccentric morphing between Rome and the Notting Hill neighborhood in London.

And among the districts that will certainly surprise the tourist we cannot fail to mention the Jewish Ghetto.

It is a known tourist destination but we can say that it is also an unusual place, away from the chaos of the capital.

In this area of ​​the city it is possible to simply stroll among the wonders of the synagogue and the Portico of Octavia, but also to stop and taste the renowned kosher cuisine in one of the many restaurants offering Roman-Jewish specialities.

Beyond history, therefore, the modern traveler seeks new inspirations in the capital and Rome demonstrates its ability to give them.

Cosmopolitan, always new and at the same time equal to itself, a city that opens its doors to tourists and is capable of welcoming them like no other.

And what is the identikit of those who are about to visit the capital nowadays?

Less and less tourist and more traveler, open to stay experiences that tell something about the place where they are located. Look for flexible, comfortable accommodations, and why not, even cheaper than hotel accommodations.

Those who choose a tourist rental live and travel in a modern way, plan itineraries, evaluate destinations and choose their accommodation according to absolutely personal criteria.

This is the kind of traveler who knows how to make the most of the possibilities that the web offers today to compare, evaluate and even save.

But the economic aspect is certainly not the only one that pushes towards this new way of living.

Villas, penthouses  he luxury homes in Piazza di Spagna, Piazza Navona, at the Pantheon or near the Trevi Fountain are placed on the short-term rental market and are increasingly in demand by international tourists who spare no expense and are looking for truly exclusive solutions.

Rome tourist apartment rental

Renting a tourist apartment in Rome offers multiple possibilities both to those offering their own home and to those looking for one that is, so to speak, to their measure.

This is another advantage of the home sharing, not only to bring together supply and demand, but to make them perfectly coincide.

This means that opposing interests, that of the demand and that of the supply of short-term rental houses, will be fully satisfied thanks to portals such as Airbnb that connect individuals and make hosting travelers simple and safe.

Anyone with an attractive property can place it on the market in total serenity by following only small intuitive and easily overcome steps.

È  it is good to also emphasize the safety aspect. Anyone who owns a home owns a precious asset, the result of sacrifices, dreams come true after long mortgages or a family asset that also holds sentimental value.

Choosing to opt for tourist rentals may at first appear to be a reckless or rash decision.

In reality, specialized portals always require you to provide guests with certain information that ensures the peace of mind of the host.

You can also ask other hosts to provide references about common guests.

An extra element for sleeping peacefully is provided by the insurance that Airbnb offers to those who register on the site: protection in the event of damage to the house of 800.000 euros and another insurance of the same value against accidents.

If you then decide to rely on the personalized management of your short-term rental by entrusting it to companies such as CleanBnB, you will obtain further insurance coverage for civil liability, protection for damage to the property and for theft of the property's contents.

Therefore, if you are  in a particular moment in which management is impossible or burdensome or does not yield what one would like,  you can ask for the help of management companies that have been operating for years in the tourist rental sector and that really deal with every aspect with competence and precision.

Anyone with an attractive property can place it on the market in total serenity by following only small intuitive and easily overcome steps, here they are:

Authorization by the Municipality of Rome

Registration on the Roma Capitale site must be carried out first,  then, always electronically, an authorization request will have to be forwarded.

You will need to select the item at the top left  "Access for natural persons" and enter email and password.

Among the various alternatives, select the one indicated  “Other forms of hospitality” and then  tick the "Tourist location" item.

At the end of the compilation it is necessary to attach the identity document. Therefore, make sure you have a pdf file of your documents ready to attach.

When you have submitted your application you will get a protocol number.

The forms to fill in are simple and the items to select are very clear and precise.

Lazio Region communication

The communication model that can be downloaded online and completed in all its parts, which must indicate the data of the host, the location and address of the apartment, the use of forms of hospitality through online promotional marketing channels, it must be forwarded to the Regional Tourism Agency at the address ordinariaufficiperiferici@regione.lazio.legalmail.it with the attached copy of the identity document of the host entity.

The communication model must indicate the owner's data, the location and address of the accommodation used as a tourist apartment and the use of forms of hospitality promoted through online portals.

Today, moreover, in the Lazio Region it is necessary to have the Regional Identification Code of the structure.

It is a method of census of non-hotel structures and lodgings for tourist use.

To access the online registration system made available by the Lazio Region and obtain the Regional Identification Code, it is necessary to visit the address: http://www.regione.lazio.it/cise

Before registering, it will be useful to consult the explanatory document.

Registration Alloggiatiweb (State Police)

After completing these necessary preliminary steps, there will be the further task of registering on the Lodged Web site of the Police Headquarters.

It will be crucial to census your tourist apartment in Rome with the request made in the initial phase to the Municipality, entering the data already in the owner's possession.

Through this portal it will then be easy to provide the personal details of the guests as they arrive.

City tax

The Municipality of Rome also requires the payment of a tourist tax even for those staying in non-hotel structures.

After times of uncertainty and the spread of conflicting news about the duty of paying the contribution, Roma Capitale has definitively clarified the point.

The tourist tax is due and the Municipality has entered into an agreement with the managers of the online platforms for tourist rentals to automate the collection and payment of tourist tax.

The portal managers will be able to directly collect the tax which amounts to € 3,50 per person for those over 10 years of age.

It is therefore possible in the capital to offer forms of hospitality on an occasional, unorganized and non-entrepreneurial basis without the provision of ancillary services.

The regional regulation does not affect the right of every property owner to be able to enjoy and dispose of them but aims to promote territorial public safety also through the census of apartments for tourist use.

The owner of apartments for tourist use in Rome will also be able to take advantage of a favorable tax regime.

The earnings received with the rental for tourist use will be subject to the so-called dry coupon.

The dry coupon is a tax regime that consists in the payment of a substitute tax of the Irpef and of the additional ones. The rents received will not be subject to income tax and related surtaxes, but to a substitute tax of 21%.

A facilitated taxation which also allows the sums subject to flat rate tax not to be included in the total income.

Therefore, there is no obstacle to transforming an apartment previously leased with traditional contracts into one for tourist use.

And if the procedures listed above may appear complicated at first glance, we assure you that proceeding step by step will seem extremely simple.

Rent for tourist use in Rome

After having completed the tasks described above, it will finally be possible to publish one's own advertisement for the rental of tourist use in Rome.

A central, modern, well-furnished apartment, renovated also through do-it-yourself is certainly an excellent starting point.

The web is like an immense showcase and offers a great opportunity  but it also represents a territory of challenge among those who intend to do business with short-term rentals.

Everyone will know how to connote their apartment by giving a personal touch to make it attractive.

The choice of a predominant color in the upholstery, the use of indoor plants or original decorative elements, paintings and maps of the city hanging on the walls, will give more charm to the house.

By typing the keyword "Rental for tourist use in Rome" on Google, we will be overwhelmed by a myriad of ads within which it is sometimes difficult to extricate oneself.

Those who are about to make their first announcement must therefore be very clear, concise, descriptive and also empathetic.

Identifying with those looking for a rental for tourist use is always advisable. Knowing how to highlight the winning characteristics of the property that is placed on the market is then a winning strategy.

What does anyone looking for a tourist rental in Rome want to know?

First of all, the district in which it is located, the indication of the means of public transport with which to move easily, the availability of parking for those who, on the other hand, travel by car.

The location is undoubtedly the most important element.

Those who own even just one room in the heart of Rome will probably always be full.

The characteristics of the property: size, number of beds,  availability of a kitchenette, a terrace, a panoramic view.  He will also want to know if the apartment has an internet connection, air conditioning, and cable TV.

So the perfect ad shouldn't overlook any of this important information.

But what else can really make the difference and make you prefer one apartment rather than another?

Good review don't mind we say!

And we all know how the online reputation may be decisive.

Reviews are the most used tool today to evaluate a product or service.

A good reputation certainly cannot be invented but is built day after day by offering impeccable service and always giving a smile to one's guests.

A good host or the one who deals with the management of the tourist rental must always be friendly, helpful and understand and anticipate the possible requests of the guests.

A small selection of typical Roman products, a bottle of Frascati wine and two goblets ready for use if you are hosting a couple, will be a very welcome attention.

If instead you host a family with children, it will be pleasant to have breakfast products in the refrigerator. Highly digestible milk, homemade biscuits purchased in one of the capital's bakeries, organic fruit juices and some gluten-free snacks will be a sign of great attention.

Hospitality becomes a profession and as such it must be refined and perfected.

Knowing how to welcome, host and resolve any problems that may arise during the stay may not be everyone's thing, and in that case it will really be better to get help and advice from those who forged the short-term rental sector.

ClenaBnB provides aspiring hosts with a free evaluation form for their apartment to immediately estimate possible earnings.

A tool that will give an immediate understanding of the real possibilities of one's apartment to meet the favors of an audience of international travellers.

If there are still perplexities or uncertainties about short-term rentals, you can visit the CleanBnB website and discover the over 40 cities in which trained city managers operate who know the peculiarities of tourist rentals in Rome and in the small and large cities in which they are present.

We like to tell them as if they were local guides, lighthouses on the Peninsula capable of dispelling any doubts in those who are about to cross the threshold of this ever-expanding market and why not, even completely replacing the host, leaving him only the pleasure of a profit Safe.