TTG of Rimini: focus on short-term rentals between sustainability and recovery of the sector

On the occasion of 58th edition of the Rimini TTG, the main tourism event in Italy held from 13 to 15 October 2021, Francesco Zorgno, President and CEO of CleanBnB e Giacomo Found, Country Manager of Airbnb for Italy and South-Eastern Europe, they got to share data on tourism in apartments and the trends that have emerged in light of the recent changes that have affected the entire sector.

"The month of September and the trend in bookings in the last quarter of the year confirm the trends that emerged at the end of May with a sharp acceleration which in the months of July and August 2021 brought the number of managed stays to much higher values ​​not only compared to the same period of the previous year (+203%) but also compared to the pre-CoVid era; and therefore it seems that for our business, we can hope for a 2021 with substantially double numbers compared to 2019", he begins Francesco Zorgno,

In a decisive historical moment for the country in which every economic sector pays attention to the restart, highlighting the recovery indices compared to 2020, annus horribilis for the entire world economy, the short-term rental sector can already look to the future with optimism.

What was the plus of short-term rentals in dealing with the post-Covid period?

The private sector for renting holiday homes and apartments he coped well with the crisis and emerges profoundly transformed.

What they were the pluses that led this sector to overcome the darkest periods of the pandemic and to project directly towards the near future?

Flexibility, modernity, capillarity, ability to renew itself but not only, the value that the concept of home has assumed in the last year and a half it goes beyond the idea of ​​physical place.

The house represents today an idea of ​​emotional space which guarantees privacy and comfort understood as a dimension in which to feel protected and at ease.

In all the contexts we live in, we want to feel that a place and a space are "ours", even when we stay there only for limited periods:

"The boundaries between living, working and traveling (and therefore between home, office and holidays) are today much more blurred than in the past. Smart working and longer stays, a new way of understanding business travel and flexibility regarding dates and destinations are all trends destined to remain and constitute an opportunity for those who will be able to adapt their offer in this revolutionized panorama“, says Zorgno at the TTG in Rimini.

And this is why short-stay accommodation grew by 19,9% ​​in the summer of 2021 (source Istat) and in August 2021 their occupancy rate in Italy reached 75% (source AirDNA).

We can not talk about the future of tourism without treasuring what has been learned and without correct the course of things.

Today we are all more aware of the way we relate to nature, all the choices we make have an impact on the planet.

The prospects for the short-term rental sector speak of one explosive demand for vacation homes in the next years.

This will lead to the consolidation of completely new sector dynamics that start from our new awareness which will mark the whole of 2021 and beyond.

TTG of Rimini: how to deal with the tourism to come from a new point of view

For this very at the TTG in Rimini CleanBnB presented the 2020 Sustainability Report which accompanies the traditional financial statements and which illustrates the company's ability to create value.

No they have been analyzed required data in cheap optics, ma also in profile social, environmental, labor protection, enhancement of human resources, ability to grow and innovation.

Talking about USEFULL today it is important and assumes motivational value for those who work in the sector, but talk about prospects, of renovation and compliance perhaps even more so.

“The opportunity we have to seize is to set up our companies so that they can be increasingly solid and face any storm. Thinking from a sustainable point of view means paying attention to the financial aspects, to the staff, to the guest, to the environment, to the development of the localities in harmony with the socio-economic context that surrounds them".

Sustainability according to CleanBnB

CleanBnB is a publicly traded company listed on the Stock Exchange which makes its own associates its strong point-

The company has created a business model which lends itself to being very sustainable from an economic/financial point of view as well as being particularly attentive to environmental sustainability.

The management of CleanBnB is aimed at safeguarding the hygiene and health of the properties according to the highest standards of the sector, also in consideration of the prevention measures against Covid 19.

Various initiatives have been launched aimed at energy savingan internal document was drawn up containing the main ones guidelines safety behaviors and environmental sustainability.

In addition to proper management and to the ordered waste disposal in full compliance with the provisions of the law and the awareness of collaborators to adopt good collection and recycling practices.

How to do better is the question that guides the growth of the Company every day.

The terrible pandemic event that thanks to science we are managing to control must be understood as an opportunity to make changes that will benefit other fronts as well, like the one of protection of individuals and territories.

La restart of the events in big cities, the approach of the winter season with the return of the mountain, the discovery of niche and eco-friendly destinations and the gradual abandonment of the phenomenon ofovertourism, will ferry the country to a new sustainable tourism.

The future of the sector will be accompanied by short-term rentals and from staying in an apartment capable of combining safety, respect for the person and for the environment and valorisation of the territories.